About Us

Hello! My name is Ellie.

My favourite place to be is in a Christmas market sipping a mug of Glühwein. I was even proposed to in one! For me, they encompass all that the holiday period should - twinkle, warmth, tradition and craftsmanship. The years I spent living in Germany, Sweden, Italy and the UK only deepened my love for these special places. 

Returning to New Zealand, I was always a little disappointed by the quality of the Christmas decorations available in our stores. Even the really high-end and expensive ones were, more often than not, mass-produced in a factory overseas with pretty lax environmental and social regulations. I just couldn't feel good about buying them. 

Ethical and conscious consumption has always been important to me - unsurprising really given that my background is in sustainability and environmental policy! I wanted to be able to decorate my home with things that were made with love and care, and that had a story behind them. I didn't want to add to the huge amount of waste created at Christmas, and I wanted decorations that my children would treasure. I was pretty sure that there were other people who would want a similar thing! 

Enter the Little Christmas Market. My hope is that it will help to make an ethical, beautiful and traditional Christmas, accessible to anyone - no matter where they live.